Are you struggling to find a job on LinkedIn?
Using LinkedIn to find a job is an excellent idea. But just like anything, the platform you use is only as effective as the person using it.
Below, we interviewed eight of the most credible career experts on LinkedIn.
We asked them to share their number one tip for job seekers on LinkedIn.
These eight tips will not only skyrocket your LinkedIn performance, but they will also improve your overall LinkedIn profile.
Ultimately, they should help land you a job at your dream company.
1. Stick out From the Crowd by Creating Engaging Content
If you want to stand out from other candidates, get noticed, and expand your network, join the 1% of LinkedIn users who are creating content.
In other words, don't just be a consumer on LinkedIn.
Job seekers who post status updates are 10 times more likely to be contacted by recruiters, as reported by LinkedIn.
You don't have to be a writer to share a great story or a powerful message. Your personal experiences can become valuable lessons others relate to.
Use your LinkedIn posts to create engaging conversations, challenge the status quo, and learn from like-minded professionals.
Ana Lokotkova - Personal Branding Strategist | Career Search Advisor | Job Interview Coach | Career Workshop Developer & Public Speaker
2. Make Sure Your Linkedin Profile Is Public
When employers are researching you as a candidate, the first place they will go is Google. Typically, all your social media profiles come up.
Make sure your LinkedIn profile is public.
If you spend a few minutes each week engaging on the platform, your LinkedIn will rank ahead of the other social media platforms.
I know of people who are only active a few times a month on LinkedIn and their page ranks higher on a Google search than other platforms they use daily.
Companies want to find information about you.
Let LinkedIn be the platform you use to have positive content available to view.
Emilie Wren - World's Okay-est Recruiter | Beach Bum | Public Speaker | Manufacturing Maven | LIGER
3. Update Your Linkedin Profile Picture
The very first thing a recruiter will see when searching for a candidate is your profile picture. Whether or not you like it, you need a photo on your LinkedIn.
Let’s take a look at some real-life examples of what not to do.
- A bathroom selfie trying to reenact Derek Zoolander’s famous "Blue Steel."
- Your wedding picture with your spouse cropped out.
- An animated avatar of yourself is creative, but not professional.
- If you think, even for a second, it’s okay to have your driver's license as your profile picture … change it.
Dress appropriately for the job you want, have someone else take the picture for you with a blurred or blank background and of course… smile!
(Unless, of course, you are trying to be mysterious, as per photo below.)
Jeremy Leonard - Recruiter, #LinkedInLocalNash Founder, Using LinkedIn to Create Meaningful Connections
4. Do Not Simply Announce Your Job Search to the World
It’s very common for job seekers to put something on their LinkedIn profile announcing their need for a job.
I have seen profiles that say:
“Currently Seeking Employment”
“Looking For A New Career”
“Open To New Opportunities”
While there is nothing wrong with letting people know you are unemployed, writing something like that on your profile wastes precious real estate.
Do not expect recruiters or hiring managers to "find" you. It rarely happens.
- Take charge of your job search.
- Private message decision-makers for the roles you are interested in.
- Let them know you are searching.
Be proactive. Not passive.
Mike Podesto - Definitely Not A Recruiter | $100k+ Career Coaching | Executive Résumé Guru / Published Author | FindMyProfession.com
5. Know How to Message Hiring Managers Effectively
1. Avoid cut-and-copy messages.
No, using their name doesn’t count in regards to personalizing a message.
It may take a little more time, but it’s worth it.
- Mention a recent talk the person gave.
- Refer to an event they attended.
- Say how the mission of the company resonates with you.
One well-thought-out sentence is all it takes.
2. Make the message about them.
Instead of ...
“I have x years of experience doing y,”
... try something like ...
“You mention needing someone who can do x without sacrificing y, something I successfully achieved in my last role.”
Use the exact vocabulary from the job description.
If there isn’t one, use the vocabulary in their mission or culture.
This shows that you did your homework.
Rebecca Oppenheim - Managing Partner at nextOPP Search | Talent Acquisition | Hire One Help One
6. Take Full Advantage of Networking Opportunities
It is well documented that networking is the most effective way to land a job.
In fact, it is reported that 70% of people (or more) landed their job through networking.
I tell my clients that the informational interview is the secret tool everyone should have in their back pocket and truly the only way to "beat" the ATS.
They are a hybrid of an info-session, a Q&A with a mentor, and a job interview.
LinkedIn makes it easy to find decision-makers.
Also, use your InMail wisely.
The more personal the message, the more likely the recipient will respond.
Sarah Johnston - Top Rated Job Search Strategist | Interview Coach | Resume + LinkedIn Branding | Recruiter | Sarah@BriefcaseCoach.com
7. Follow up After Connection Invites Are Accepted
LinkedIn encourages adding a note whenever sending connection invites.
But invited connections might not even see that note.
Why? A free LinkedIn account does not allow for sending messages to 2nd / 3rd-degree connections. If they accept the invitation, the note disappears.
Yes, it can be found in their messages, but most won't take the time to look.
So, if someone quietly accepts your invite and your note was important, send them another message. Ask them politely if they had seen your note.
Sometimes, something as simple as, “Hi [name of individual], thank you for accepting my invitation,” can work wonders at getting a response.
Steven Lowell - Career Coach - Find My Profession - Executive Resume Writing Company
8. Your Linkedin Headline Is Valuable Real Estate
Use your LinkedIn Headline to illustrate how you can benefit the viewer.
Keep things like your email, phone number, and website out of your headline. There are other spaces in your profile for that content.
The best headlines are value-driven, memorable, and make readers want more. My favorite headlines force me to pause, re-read, and request a connection.
Don’t bury your profile under the millions of LinkedIn professionals by using words like "expert" and "guru."
Instead, use descriptive keywords to create powerful imagery for your audience.
You only have 120 characters, so make them count!
Tabitha Trent Cavanagh - Nationwide Recruiter | Information Technology & Gaming | Colon Cancer Survivor | W2W | Ezra 10:4
Have you realized your LinkedIn profile isn't quite looking as good as it could?
Consider hiring a professional LinkedIn writer.
For your convenience, we have compiled a list of the best LinkedIn writing services in America.