Your resume looks great! You landed an interview with an awesome company, and then you are asked, “What do you know about this industry?” GULP!
This is where you need to shine. You can have a degree from a prestigious school, but if you can’t apply your knowledge to your desired field, that piece of paper is worthless.
Even if you are switching careers, you must be able to show you know your stuff! By following the below advice, you will help ensure a successful display of knowledge within your given industry.
Do your homework
Industries change constantly so it is essential that you stay up to date. Do you think you know everything about your industry? If so, one well-worded google search will probably be able to change that mindset. Even if you know all the intricacies of an industry, make sure you are up to date on current events as well!
Staying up to date will ensure that you will have plenty to discuss with the hiring manager during the interview. Interviews can often lead to small talk about experiences throughout your career. So, having enough to talk about will only benefit you in this scenario.
For more interview questions and answers, check out 50 Top Job Interview Questions and Answers.
The past is the key to the future
The best candidates will have a great deal of knowledge about the industry in which they are applying. No kidding! But seriously, you should be able to give quite a detailed lesson if required.
Be sure to study up on not only the current state of an industry but also the history and how it has developed into modern times. To go even further, provide your insight of where the industry is headed in the future. If you do this, stick to 1-3 years in the future as nobody really knows what is going to happen beyond that timeline.
Whatever your answer entails, do not make anything up or pretend to be more seasoned than you are. The hiring manager should have extensive knowledge about the industry, so you are probably not fooling anyone. Avoid topics you are fuzzy on or have limited experience with. The interviewer could ask you to expand on any topic you discuss, so you do not want to start stumbling over your words.
You got this
This is your chance to really get technical and separate yourself from the other candidates. Believe me when I say that many people do not prepare for an interview at all. Preparing just a little bit will put you ahead of those who don't. Have confidence in your abilities/knowledge and answer directly.
As long as you have studied in preparation, you should have no problem expressing your interest, passion, and knowledge of the industry you are applying for. Make sure you rehearse your response so you are able to deliver when asked this very common interview question. Good luck!