You are probably reading this because, like most people on LinkedIn, you want to know how to send an InMail message that gets a response.
We have all struggled with knowing the best way to get someone to respond.
The suggestions you’ll see below will make getting a response much more likely.
As a result, it should improve your chances of reaching the goal you have for communicating ... whether it's building a network or landing a job.
When sending an InMail, you want to find something relatable you can talk about in order to make the message personal.
- Take time to visit the person’s profile on LinkedIn.
- Look through it to find something you can mention to them.
- Find common ground and utilize it in your message.
This will make the recipient more likely to respond to you because your message stands out from all the other messages they’re receiving.
It shows you took the time to get to know them before sending a message.
Use words that suggest you want to engage with this person.
They are more likely to respond when you say things that suggest continuing a conversation, such as, “Let’s connect.”
Give them something to talk about and respond to.
You want to sound like a human took the time to craft a thoughtful message, not a robot that sent a mass message to 100 different people.
The other person is not as likely to respond if you don’t ask them a question, or provide them with a relevant topic to converse about.
LinkedIn allows up to 2,000 characters when sending an InMail.
In order to have the highest response rate, we recommend sending anywhere from 500-1,000 characters to avoid being too wordy.
- While you should be straightforward, don’t ask for too much right away.
- Make sure to keep it natural, explain why you’re trying to connect.
- Don’t make it all about what they can do for you.
If there is too much content, there is a chance they won’t read everything.
Get to the point yet remember that you are trying to create a conversation.
Don't Worry About Timing
People tend to think of sending messages as a form of science.
In reality, you should feel free to send a message when you have one to send.
There is no need to waste time or energy figuring out when is the best time of day or the best day of the week to send messages.
Studies have been done and found that there is no right time to send messages.
We worry about avoiding Mondays and Fridays, thinking people won’t respond.
We often feel that time of day is important too ... but don't worry about it.
It turns out that people will respond on their own time, regardless of where the stars, sun, and planets were when you sent them the message.
Don't Be Too Specific
It can be tempting to get too specific in your initial communication, but you want to wait to provide all the details after their first response.
Avoid discussing things like a time they might be available for a call, or mentioning salary details if you are looking for a job.
- Don’t want to provide so many details that you overwhelm the reader.
- Allow them time to warm up to you before you give them too much information.
- If they don’t feel that initial bond, they won’t feel any desire to help you.
If you take the time to find a commonality, they will be more inclined to continue the conversation.
Provide an Introduction
Your recipient will not likely visit your profile to figure out who you are.
When sending a message, always be sure to give a brief description of yourself as a polite and convenient form of introduction.
- Providing this lets them know who you are.
- It shows you’re serious about connecting with them.
This is also another way for you to be relatable.
Without an introduction, the person reading your message will have a difficult time trying to relate to you.
They want to know who you are and why you are messaging them.
Remember the Subject Line
This may be the most important step.
Be sure to remember the subject line while crafting your InMail on LinkedIn.
- Keep it interesting, personal, and simple.
- Keep it to no more than five words.
Many people don’t take the time to go through every message they receive.
If the person doesn’t even take the time to open your message, you will never have the chance to connect with them.
Create a thoughtful subject line and you will be much more likely to get them to open your message and continue reading.
In conclusion, there are a lot of ways to send an effective InMail on LinkedIn.
Make sure to follow these do’s and don’ts before sending your next InMail.