Job seekers, I’m going to get straight to the point on this one!
Here are two LinkedIn features you may have overlooked which could help you boost your job search on LinkedIn by:
- Better positioning yourself for your ideal role
- Engaging with the right people and companies
The importance of search appearances
Search Appearances are found on your private dashboard on your profile.
The number displayed represents the number of times you appeared in LinkedIn search results in the past week.
This information is not very helpful.
You don't know why you appeared in those searches or whether the people searching should be relevant to you in some way.
However, the information below is very helpful.
When you click on the number, it reveals the companies and the job titles of people who found you in LinkedIn searches.
It also reveals the actual search terms they used!
This data can help you determine if your profile is hitting the mark.
If not, you can update your LinkedIn profile accordingly to strengthen your chances of being found by recruiters and hiring managers.
How searchers work for you
"What your searchers do"
This information will help you know if you’re reaching the right audience.
If you’re showing up in searches by professions who have little to nothing to do with your industry or career path, you can adjust the focus of your profile.
It needs to suit your industry and career.
You can find out "what your searchers do" and quickly know whether their industries are relevant to your goals and/or target job position.
If they are of interest, you can click through to see open jobs at each company.
You can also see potential connections you can make to follow up for more information or to garner professional networking possibilities.
"Keywords your searchers used"
This section will indicate if you’re on the right track with keywords and skills you have chosen to use throughout your profile.
You want keywords and phrases that reflect your career goals and expertise sprinkled throughout your headline, summary, and experience.
This also includes the words in your skills and endorsements section.
Try this quick cheat sheet
Here is a cheat sheet to optimize your LinkedIn profile for improved visibility:
- Profiles with a photo receive up to 21 times more profile views and nine times more connection requests.
- Profiles with current positions are discovered up to 16 times more in recruiter searches.
Skills and Endorsements
- Profiles with more than five skills are 27 times more likely to be discovered in searches by recruiters. Make sure your most relevant are listed at the top and be sure to review them a couple of times throughout the year.
- Profiles that include the city where you want to work will make you stand out up to 23 times more in searches.
LinkedIn Pages + Company Alerts
LinkedIn introduced a refresh of LinkedIn Company Pages that can help you engage with companies and connect with people of interest at that company.
You can even send them a signal that you’re interested in working for them.
As a job seeker, rather than staying reactive by relying on job boards, you should define your next job search target by including a list of ideal companies.
In addition to perusing the list to find leads and potential introductions to the company, you can set job alerts for companies you would like to work with!
LinkedIn will let recruiters at that company know you are interested in opportunities and help increase your chances of hearing from them.