Your LinkedIn headline the most visible section of your LinkedIn profile. It is the very first thing people see under your picture and it stretches across the top of your profile page. Your LinkedIn headline is the key to making a positive first impression.
LinkedIn’s search algorithm takes the headline into account, so it must contain strategic keywords (similar to the keywords you would include in a resume) to help you appear in the right searches. LinkedIn states in their Help forum that:
“If you want your LinkedIn account to be a way that people discover you or your company, you’ll want to place an emphasis on keywords — words which people will search for on LinkedIn and that will show up on search engines.”
Long story short, it matters! So, we offer some quick tips on how to write a super LinkedIn headline. And hey, if it is being viewed by business connections and recruiters, then your LinkedIn headline is key to successful maximizing the networking power of LinkedIn.
Writing a super LinkedIn headline
Did you know that LinkedIn creates your headline by default? They do it based on your current job title and company. But default titles are always boring and look “default”, maybe even “lazy”. If you stick with the default you are wasting an opportunity to show up in more searches and show you are actively using LinkedIn.
1. Unemployed and job seekers
You can imagine having the word “Unemployed” as your headline would not be very helpful for recruiters to find you. First, it says nothing about what you do. Next, if everyone is doing it, you are not standing out. So, be specific and try a headline in this format:
- Template: [experience level] | [type of role you are seeking] | [your value prop]
- Example: Executive | Business Development | I turn Fortune 500s into Fortune 50s.
As a student with limited experience, there is not much that can be added to a profile. But by no means does the profile have to be empty, boring, or unprofessional. Show enthusiasm to get your first job and try this headline below:
- Template: [industry you actively seek] | [your alma mater] | [type of employment you seek]
- Example: Graphic Design Artist | Penn State University | Actively Seeking Entry-Level or Internship Positions
Note: One thing all students should know now and for the future! You will find your college friends and alumni are your network and friends for life. It was this way before social media, too. College is an everlasting, unique bonding experience for people who attended before, during, and after school. It helps you to connect with people who attended the same college or university as you.
3. Custom LinkedIn headlines for the employed and business owners
Whether you use LinkedIn to attract business connections or seek employment while employed, your headline should expand upon the LinkedIn default headline of [job title] at [company name]. So, use the headline to mention your special skills, goals, and business name. We will use an example of Mike Podesto - Founder of Find My Profession:
- Template: [Untraditional Job title] | [Skills] | [Industry or Business Name]
- Example: Definitely Not A Recruiter | $100k+ Career Coaching | FindMyProfession.com
The important things to remember for your headline
- Use strategic keywords
- Expand upon the LinkedIn default headline
- Think of ways you can create opportunities with your headline
Keep these three points in mind and you are surely going to write a super LinkedIn headline.