How to Create a Strong LinkedIn Profile

How to Create a Strong LinkedIn Profile

LinkedIn is a social platform for professionals to connect and network.

Since we live in a social network society, it is important to make sure your LinkedIn profile represents you in the best way possible.

It is an elevator speech/resume/social network profile wrapped into one.

From this space, you can ...

  • Reach potential bosses and colleagues
  • Collaborate and showcase your work

To start, think about who your audience is.

Then, consider how you want to present yourself to that audience.

Your profile is a first impression and a reference point.

You can probably think of profiles you have admired and thought: I need to meet this person.

  1. Ask yourself, "What did I like about that profile?"
  2. Take note of what you like from these profiles.
  3. Try to incorporate some of those elements into yours.

Then, if you want to create a strong profile, there are seven sections to consider.

With some attention to each of them, you can ensure your professional story is told in an engaging style to draw people in visually.

Here are some tips on each of these sections to help maximize the space and create a profile that showcases your talent and lets you shine.

1) Photo

This is the place where you make your first impression.

It is one of the most important elements of your page.

  • Make sure you are looking at the camera and smiling.
  • Your demeanor should be approachable, professional, and friendly.

Your photo will draw people in, help them get familiar with you, and put a face to the information they are about to read.

Do not leave it blank!

(Check out these 5 Tips For A Perfect LinkedIn Profile Photo.)

2) Headline

Your headline is how potential recruiters or employers will find you.

Do you want to show up in searches?

Then use keywords and be catchy.

  • “Human Resource Manager” can be “Human Capital Strategist and Human Resource Guru.”
  • You will still show up under a search for "human resources" but stand out at the same time.

Play around with titles and find one that best suits you.

(Learn about the best LinkedIn Headline Ideas That Don’t Suck.)

3) Summary

You can shine brightly in the summary, or "about," section and show your audience what you are made of.

Keep it short and to the point, but grab their attention.

No one wants to read a boring objective.

Instead, let others know who you are, what you’re capable of, and how you have made a difference in the professional world.

4) Work experience

Your work experience should read like your resume.

  • Avoid long paragraphs and run-on sentences.
  • Bullets are great and help move the reader’s eyes down the page.
  • Use action words and omit the phrase “responsible for.” 

Potential managers and recruiters primarily want to know these two things: what you did and how you did it.

If you can quantify results, add those numbers.

5) Recommendations

Recommendations are important to your profile.

They are like having references available.

They help people know what it is like to work with you and what to expect.

If your profile is lacking recommendations, ask for them.

Return the favor and write a few for others as well.

6) Endorsements

Endorsements are also a great way to quickly show your areas of strength.

Place them in order of importance (which is an easy edit).

You can have as many as you would like, but make sure the most important ones are at the top of the list.

If you ask connections for endorsements, give a few out as well to reciprocate the favor.

7) Connections

Connections are important in networking.

Add connections by sending a quick note to grow your network.

Connections also prove helpful when trying to connect with a potential employer.

If you are well connected, you can easily ask for an introduction to start a networking conversation with ease.

Closing thoughts

Following these tips will create a strong profile that tells your professional story.

Once completed, networking on this platform will become much easier.

There are so many great resources, companies, and potential connections on LinkedIn.

A strong profile will help move you forward in reaching your career goals.

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