There are over 530 million LinkedIn profiles spanning over 200 countries. It is extremely easy to get lost in such a large crowd. The importance of having a targeted LinkedIn summary is now more important than ever. If you are looking to target your audience the right way, we offer these five types of LinkedIn summaries to help you do it.
Do not write just another boring LinkedIn summary that people ignore. Make sure it connects with the people you need to network with.
1. Personality Summary
This type of summary targets an audience looking for people with soft skills. The deal is here...You do not have lots of experience and you still need to network. So, you have to show your personality. People will be learning more about what you “are” more than what you “do” or have “done”.
These types of summaries are great for those looking to make lots of connections. After all, you are showing others that you need to network and with 500 million profiles on LinkedIn, there are bound to be many others like you.
2. Mission Summary
You are a person on a mission and your LinkedIn summary is going to let people know exactly what that mission is! Start off with a broad description of what you do. Then, get more and more specific as your summary continues, almost as if you were at the podium giving a speech about your mission in your career.
These summaries are great for engaging a wide variety of people. Essentially, you are telling a story about the brand known as “You”. Your brand is telling a story to the entire world about what you plan to do and how you will contribute value to any company.
3. Short and Sweet Summary
The summary that shows you are not one to mince words. You get to the point. You explain what you do. And then, you are done. *mic drop* These summaries are great for job seekers because of the keyword usage combined with the high amount of recruiters on LinkedIn who use it to screen job candidates. If you are entrenched in a job search and have years of experience, this summary is a good idea.
4. The Mix Summary
As you would expect, this is a summary that combines your mission with your personality. These types of summaries are more human and conversational. If you have ever been to a face-to-face networking event and started talking about yourself, chances are you were talking out loud about your mission and people saw your personality while you did it.
You can imagine the short and sweet summary would sound strange if spoken out loud to another person. Telling people your mission and personality is a great way for them to see the real “you”.
5. Accomplishments Summary
The slightly “braggadocious” summary actually goes over quite well with those seeking job candidates who know how to execute a strategy. Recruiters enjoy these summaries because they get to the point while mentioning results and explaining why you deserve to be hired anywhere. If you know you have lots of quantifiable results in your career, do not be shy. An accomplishments summary will not make you look arrogant. It will display that you know what you want and know how to get it!