5 Reasons Why Cover Letters are Important Again

5 Reasons Why Cover Letters are Important Again

Do you think cover letters are dead? Think twice job seekers. Cover letters are important once more.

Last year, more than 90% of executives answered in a Robert Half survey that cover letters impact getting hired, now more than ever before.

Learn 5 reasons why cover letters became important again.

5. It is becoming more and more difficult to impress companies with resumes

There are thousands of resume writing services available online.

After a while, all the styles become redundant. The same words are used for the same job descriptions. People struggle to do something impressive that stands out. Getting too creative with your resume either works really well or it makes very little sense to a hiring manager reading it.

However, cover letters represent “You” as you write to the company. No one can copy “You”.

It impresses people who take the time to read you genuinely expressing interest in a job with your unique, passionate cover letter.

4. Growth of importance placed on soft skills

Soft skills make up your people, social, and communication skills. They make up your character traits, career attributes, social intelligence and emotional intelligence.

If you have all the business knowledge in the world, what exactly are you like to work with?

How do you write emails?

How do you address teams?

Your cover letter is a strong display of your written ability to show all of the above. In an era of sensitive digital communications, what you write says almost everything about you.

3. Lack of trust in the online hiring process

Lying on a job application is incredibly easy. 

Your cover letter shows you understand what the job requires. 

A cover letter shows you can interpret what is required in the job description.

2. Tailored cover letters for a job are easier to read than resumes

The job candidate who can do the following will go further in the hiring process:

  • Target the cover letter for a job
  • Briefly summarize all his/her experience
  • Explain why they are a great fit
  • Provide proof of claims
  • Express passion

A cover letter of that sort is easier to read. Resumes are still important. So, look at your cover letter as an opening statement, and the resume is your evidence to support your claims.

1. The rarity of finding job candidates with great writing ability

It used to be that we mainly communicated through phones, emails, or face to face. In certain professions, journalists, paralegals, grant writers, copywriters, etc., you could not go far if you could not write with impeccable grammar.

Now, we have social media, texting, smartphones, speech-to-text, emails, blogging, writing for SEO, and more.

And each style seems to require its own “way” of communicating. Each form of communication seems dedicated to the grammar style used within it.

But job candidates often forget their preferred style of grammar may not work everywhere in the world.

A 2017 study by the National Assessment of  Educational Progress showed 75% of 12th and 8th-grade students lack proficiency in writing in the US. Companies are starting to realize “the ability to write” is becoming a rare and increasingly attractive skill.

The ability to write your cover letter will demonstrate your ability to recognize what should be said, how, and when during the hiring process.

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