How to Target and Customize Your Resume
A resume is a driving force for your job search and a career marketing document to gain an interview. Thus, your resume is 50% of the hiring process. So, let’s be sure to apply a solid routine in targeting your resume for each job you apply for. This will increase your chances of landing an interview.
Of course, everyone at some point is guilty of a simple copy and paste or a "click to submit" without making any changes to target the employer’s needs. I know this off hand because I have about 35% of clients’ who admit to it.
So, after today, you will need to be more efficient and effective in targeting your job. Spending only an hour longer can make a huge difference in scoring low or high on Applicant Tracking Systems(ATS). Remember, it will always be worth it to put in the effort during your job search. Be consistent and invest time in yourself to produce results.
Content Is Key
To meet the employers’ needs, you must communicate your value while successfully targeting your resume. However, content is vital too when aiming to target your resume for employment. For that reason, surround the resume with great content that will convey your value in the workplace to recruiters’, employers' and other decision makers.
Keep the company in mind while customizing the resume. This will keep you on track and focused on creating a resume for their eyes only. This helps the employer to notice that you took your time in targeting the resume to catch their attention. It also shows that you are ambitious for the position.
So, the goal is to target your resume for that one particular job. Your resume should clearly represent what you have to offer to the company and their culture.
Review The Job Description
Now, let’s get you prepared to target your resume by reviewing the position you are interested in in-depth.
First, be sure you qualify for the position at least 60% by evaluating the entire posting from top to bottom.
Second, you may want to print the job posting you desire along with two similar postings. Highlight each section's requirements to review and match your current resume against the posting. Simultaneously, find the most commonly repeated words and phrases to add in your resume (only if you have these skills).
Third, it is time to put the pen and paper to work. Tailor your resume to the job title, job description, job duties, experience, education, skills, and qualifications.
Start With The Summary
The objective here is to customize your summary to make you appear as the best fit for the position. Most importantly, use keywords and phrases to reflect the entire job posting while adding action verbs for the human eye along with accomplishment statements that reinforce your value and their needs.
Fourth, be sure to use commonly used headings to include a summary, skills, professional experience, education, training, and affiliations, or the titles in the posting. In turn, this will boost your probability by 30% in passing the ATS. Become a final candidate by targeting the resume in as many areas as possible.
Lastly, it is essential to use outstanding content, action verbs, numbers, and the keywords from the posting. Speak the industry language in developing a successfully targeted resume for the job. Add keywords throughout the entire resume with phrases which mirror your expertise for the job. Please, don’t forget to proofread for spelling, grammar, and punctuation errors!
Making It Through ATS
Targeting your resume to meet the employer needs is key and can be done quickly by applying branding resume techniques. Still, your resume must rise in the keyword search to at least an 89% through the ATS for an interview. Facts, only 2% - 3% of candidates’ are selected when applying for openings where 115-240 applicants have applied.
Remember, the targeted resume is 50% of the battle. You still have 50% left to capture the employer's attention. Hence, 100% of referred candidates who have the qualifications will get an interview, according to one of most reliable sources, Gerry Crisp.
Overall, you get results from a targeted resume. But you get better results by seeking referrals to hiring managers at your targeted companies. So, use networking as a core component and an advanced job search method that produces the most leads, interviews, and job offers to be able to say, "I Got the Job."