How to Target and Customize Your Resume

How to Target and Customize Your Resume

Your resume is the driving force for your job search.

It also serves as a career marketing document to help you obtain an interview.

Thus, perfecting your resume is 50% of the hiring process.

So, let's talk about how to do just that.

One Size Does Not Fit All

In short, you'll want to apply a solid routine in targeting your resume for each job you apply to.

This will increase your chances of landing an interview.

Of course, everyone at some point is guilty of a simple copy and paste or a "click to submit" without making any changes to target the employer’s needs.

I know this offhand because about 35% of clients admit to doing this.

Moving forward in your job search, you need to be more effective in targeting the right job by crafting your resume in accordance with the job description.

Spending only an hour more can make a huge difference in scoring low or high on Applicant Tracking Systems (ATS).

It will always be worth it to put in the effort during your job search.

Be consistent and invest time in your efforts if you hope to produce results.

Content is Key

How do you prove that you will meet the employer's needs? 

You must communicate your value while successfully targeting your resume.

Content is vital when aiming to target your resume for employment.

For that reason, fill your resume with great content that will convey your value in the workplace to recruiters, employers, and other decision-makers.

Keep the company in mind while customizing the resume.

  • This will keep you focused on creating a resume for their eyes only.
  • It will catch their attention if you take time to target your resume.
  • It also shows that you are ambitious for the position.

The goal is to target your resume for that one particular job.

Your resume should clearly represent the unique skills and experience you can offer to the company and its culture.

(Read more on How To Use Resume Keywords When Applying For Jobs.)

Review the Job Description

Now, let’s get you prepared to target your resume by an in-depth study of the position you are interested in.

  • First, be sure you qualify for the position at least 60% by evaluating the entire posting from top to bottom.
  • Second, you may want to print the job posting you desire along with two similar postings.
    • Highlight each section's requirements to review and match your current resume against the posting.
    • Simultaneously, find the most commonly repeated words and phrases to add to your resume (only if you have these skills).
  • Third, it is time to put the pen and paper to work.
    • Tailor your resume to the job title, job description, job duties, experience, education, skills, and qualifications.

Start With the Summary

The objective here is to customize your summary to make you stand out as the best fit for the position.

  1. Use keywords and phrases that reflect the job posting.
  2. Add action verbs to catch the eye of the recruiter/hiring manager.
  3. State accomplishments that reinforce your value and their needs.
  4. Utilize common headings to include a summary, skills, professional experience, education, training, and affiliations.

This will boost your probability of passing the ATS by 30%.

Become a final candidate by targeting the resume in as many areas as possible.

It is essential to use outstanding content, action verbs, numbers, and keywords from the posting.

Speak the industry language if you want to develop a successfully targeted resume for the job.

Add keywords throughout the entire resume with phrases that mirror your expertise for the job.

Finally, don’t forget to proofread for spelling, grammar, and punctuation errors!

(Check out How to Write A Great Resume Summary Statement.)

Making it Through ATS

Targeting your resume to meet the employer's needs is key.

This can be easily done by applying branding resume techniques.

Still, your resume must rise in the ATS keyword search (to at least 89%) for you to gain the chance of an interview.

Not-so-fun fact: only 2% - 3% of candidates are selected when applying for openings where 115-240 applicants have applied.

Remember, the targeted resume is 50% of the battle.

That means you still have 50% left to capture the employer's attention.

Hence, 100% of referred candidates who have the qualifications will get an interview, according to one of the most reliable sources, Gerry Crisp.

Closing Thoughts

In summary, you get results from a targeted resume ... but you get better results by seeking referrals to hiring managers at your targeted companies.

So, use networking as a core component and an advanced job search method that produces the most leads, interviews, and job offers.

By employing these methods, you will soon be able to say, "I got the job!"

Do you need some extra help perfecting your resume? 

Here at Find My Profession, we offer expert resume writing services

Contact us and find out how we can help you obtain the job you seek.

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