It is extremely important that you customize your URL when using LinkedIn.
It could mean the difference between “getting found” or “getting ignored.”
Why is customizing a LinkedIn URL so important?
We explain in this quick helpful post for job seekers using LinkedIn.
Why do you need to customize your URL on LinkedIn?
Consider the following reasons for customizing your LinkedIn URL:
1. LinkedIn gives you an automatic URL
The URL that LinkedIn gives you usually looks something like this:
If you have a name that's common among LinkedIn’s 500 million profiles, you should change your URL to tell others they have found the right person.
2. No one can remember a URL that ends in “a0394fh89”
If your LinkedIn URL is hard to remember, it makes finding you more difficult.
As much as possible, create a URL that contains LinkedIn and your name only.
If someone goes to look for you on LinkedIn by typing in your name after the “linkedin.com/in/” URL, it is much easier to do if it is just your name.
3. Hey, it just looks better
Seriously, would you rather have this URL:
Or would you rather have a LinkedIn URL ending in a bunch of numbers?
It looks better to have only your name, plus it tells others that you pay attention to details of your social media footprint.
Here is how to customize your LinkedIn URL
1. Go to your LinkedIn profile page.
Your profile page shows your LinkedIn URL in the browser.
2. Next, find the “Edit public profile & URL” section.
This is on the top right of your LinkedIn profile.
It is right underneath the “Me” section. See below:
3. Click the “Edit public profile & URL” section.
This opens up a new page.
In the upper right section, you'll see an option to change your URL.
You will have to click on the small blue pencil to start. See below:
4. Rewrite your LinkedIn URL.
After you click the blue pencil, an option will open, allowing you to rewrite the LinkedIn URL.
5. After you rewrite the URL, click save.
Voila, your LinkedIn URL is changed!
The new link is much more user-friendly for those trying to find you.
Here's a tip about changing the LinkedIn URL
You will find that some URLs are no longer available on LinkedIn.
This is usually when someone has the same name as you, but they were quicker to snag your LinkedIn URL.
If this happens, contact the person with that LinkedIn profile URL.
See if they are willing to change it.
If they say no, try a LinkedIn URL that includes a middle name or initial.
Another option is to add a number to the end of the URL, after your name.
Using me as an example
There are two “Steven Lowell” profiles on LinkedIn.
One is for a public speaker and the other is me.
I had connected with the other profile and worked out in messaging who would use what LinkedIn URL. At the same time, I discovered someone quite interesting to network with and that is never a bad thing!
Do you see the difference? Customize your URL on LinkedIn and who knows what might happen.
Having another person’s name may even work in your favor!