How to Create a Powerful LinkedIn Headline and Summary

How to Create a Powerful LinkedIn Headline and Summary

This post is part 1 in a series of posts providing LinkedIn job search tips.

A question I am often asked by clients seeking to improve their LinkedIn profile is:

  • “What is the best way to structure my headline and summary to help me stand out?”

A strong headline and summary are non-negotiable if you are looking to position yourself for your next opportunity on LinkedIn.

Keep it future-focused, look through the lens of your ideal employer, and make it clear how you can help them with your job experience.

You will need to have a clearly defined target and audience in mind on LinkedIn before you can write this most effectively.

Headlines and what you need to know

Did you know 91% of people leave your LinkedIn profile within just a few seconds if they don’t know what you do?!

Ask yourself this question:

  • “What do you do and how does it benefit your LinkedIn audience?”

Ask yourself - what do you do and how does it benefit your audience (keep it focused on your ideal role and include keywords/skills you may be searched and found for)

How to write your LinkedIn Summary

You only have 2 lines to make the profile reader want to click “see more”. Succinctly summarize your role, experience, and specialized area before describing your results and achievements.

Describing your Results/Achievements

Describe the value you created and results you achieved in your current and previous relevant roles and projects.

Use measurable numbers and the outcome for the business.

What are your values and passions?

What brings you energy and joy in your work and life?

Don’t be afraid to share what led you to the industry, what keeps you there, and what you hope to achieve for future organizations.

What makes you special?

Describe the things you do better than anyone else. There is an excellent keyword optimization opportunity under a LinkedIn heading, such as technical skills, specialties, or key value.

How to finish with your Call to Action

What types of companies or clients are you wanting to work with, what can you help them achieve with your skills, and what action do you want them to take?

You’ve crafted a stellar LinkedIn profile. How do you leverage it to build visibility, create opportunity, and land a role?

When clients work with me, I ask them to get specific about the companies they’d like to work for, so the resume, LinkedIn, and job search plan are much more defined and easier to execute.

"But Bec, there are a gazillion companies, where do I begin?"

Start close to home

Make sure your ‘Career Interests’ section is reflective of your goals, specific industries, and specific Job titles. Locations. Even company size.  

If you’re conducting a discrete job search on LinkedIn you can make a note of this to recruiters.

Your 'Jobs' section will now be targeted and narrowed according to your preferences and is essentially a catalogue of companies and connections for your perusing pleasure.

This is a great start to building up your target employer list, knowing who you need to start a conversation with and who else you might need to add to your network.

So, get that LinkedIn profile optimized for the right opportunities.

Research others already in the role you want, set up your Career Interests section, and start identifying specific companies, whether they are advertising or not.

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