Having a LinkedIn profile photo is by far one of the most important elements in having an attractive LinkedIn. From personal experience, I can tell you that your profile is about 10 times more likely to receive a click if you have a LinkedIn photo when compared to the person without one.
Don’t worry. This shouldn’t cost you a penny. You can either browse through your existing photos with the below recommendations in mind or take a new picture. A friend or family member can take the perfect LinkedIn photo for you in just a couple minutes. Before you go find your camera man/woman there are a few things that you need to know.
Sanity within your smile
Please do not have a frown or angry expression. No recruiter will call you if you look like you are a scary or mean person to talk to in your LinkedIn profile photo.
This is also true for overly happy people or someone laughing in their LinkedIn photo. Studies have proven that people with too large of a smile either come off as fake or deranged. Please don’t look like the Joker. An upward slanting, moderately happy smile will do.
Dress for the job
Find out what the average person in your industry wears to work, and dress appropriately. If you know that you will need to wear a suit to work, then don’t wear a t-shirt in your LinkedIn profile photo.
Remember, it is better to overdress than underdress. Even if you are in a startup environment with casual dress attire, it can’t hurt to throw on a button-up for your LinkedIn photo, after all, this is a professional network and you never know what opportunities might find you.
Men and women respect yourselves and crop your LinkedIn profile photo appropriately. The photo should focus on your face, above the chest line, but we definitely recommended to include the shoulders. A straight shot of your face can be a little bit overwhelming. You want to have the camera positioned far enough where there is some space to see the background. I would recommend your face taking up about 60-70% of the entire frame.
Your background should either be unfocused, or it should be a very basic surface that will not cause a distraction to the viewers. The focus should be on your face.
Choose a recent photo
Make sure to set realistic expectations with whoever is viewing your profile. If you are looking for a job and you are in your mid 40’s but you add a photo of yourself from your 20’s then you can guarantee that you have lost trust with the interviewer and you will not get the job. Be honest, and upfront. Find a recent picture or take a new one.
Now that you know the 5 most important tips for a great LinkedIn photo, grab your camera or go through your pictures and get started. You are going to notice an immediate increase in profile views once you do this. Good luck!
If you are looking for more ways to improve your LinkedIn profile, check out the 19 Essential LinkedIn Profile Tips for Job Seekers.