So, you are trying to determine whether your LinkedIn profile needs a makeover? Maybe it does, maybe it doesn’t. But how do you know for sure? There are a few major signs that it's time for a LinkedIn profile makeover. In this article, we will lay out 5 simple checklist items that may indicate it is time for a LinkedIn makeover.
1. You have not achieved an “All-Star” profile strength
One of the easiest things you can do to boost your LinkedIn presence is to achieve an “all-star” profile strength. There are 5 levels of LinkedIn profile strengths: (5) All-Star (4) Expert (3) Advanced (2) Intermediate (1) Beginner All you must do to achieve the “All-Star” rank is:
- Add a profile photo
- List 2+ positions you have held w/ descriptions
- List 5+ skills on your profile
- Write a summary
- Fill out your industry & zip code
- Add your education
- Have 50+ connections
Hopefully, by now you have achieved “All-Star” status. But even though LinkedIn calls you an all-star, this is really just the beginning.
2. You are job hunting and receiving no hits
If you are on the market looking to attract employers, then you better hope that your LinkedIn Profile is top notch. After receiving your resume, one of the first things that any recruiter/hiring manager will do is look at your social media accounts. Why would they do that!? Well, they want to make sure you are a real person, a good person, and confirm that what you listed on your resume is true. LinkedIn is the best place to go for this.
A LinkedIn makeover is not only important to appear “professional” and “truthful”, but it also helps you get noticed. Believe it or not, a well-written fully optimized LinkedIn profile will help recruiters find you. Recruiters like to search for potential hires on LinkedIn. When they search, it’s important that they can find you. If you don’t have the right keywords on your resume to pop-up in their searches, then you will never be found. And if you are never found, well, it will be hard to get hired!
Not sure where to start? Check out the 19 Essential LinkedIn Profile Tips For Job Seekers.
3. You have noticed a decrease in profile views
Oh, no! A decrease in profile views. Are you going out of fashion? Did you do something wrong? Have you been slacking on your posting game? Whatever it is, you are not alone! It’s very common to have a ton of profile views one week, and very few the next week. This usually can be traced back to your level of activity.
- Have you been endorsing your connections?
- Have you been commenting on posts or publishing new articles?
- Are you continuing to add relevant connections to grow your network?
- Have you tried updating your headline?
- Changing your pic?
- Joining new groups?
Doing these things will play a huge factor in the number of profile views that you receive.
Quick Fix Tip: Did you accidentally check the little box on the right side of your profile making all your updates private? I only say this because sadly, it is very common! If you have tried these tips listed above, and you are still unhappy with the number of profile views you are receiving, it could very well be time for a LinkedIn Profile Makeover!
4. You are not in the top 1% for profile views
It’s human nature to want to be #1. Nobody joins a competition, race, or sporting event to come in last place. You don’t take a test to score in the bottom 1 percentile. You don’t strive for a salary within the lower 1% of Americans. LinkedIn drives some healthy competition (especially for a competitive spirited person such as myself) by showing you how you rank for profile views compared to the rest of your network.
It can be very hard to become #1 (trust me I have been trying). But it isn’t that hard to be in the top 1% of your connections. As a test, just for fun, I created a new LinkedIn profile to see how fast I could become a 1%er. Within 3 weeks I had over 2,000 connections and was ranked #14. Now, you don’t have to be a math genius to know that is in the top 1%. I am not trying to brag; all I am trying to say is that this is totally do-able by anybody!
If you aren’t sure how to make this happen, it’s probably time for a Professional LinkedIn Makeover.
5. You are reading this post
Now, if you are a complete boss, you might be thinking, “I don’t need a LinkedIn makeover. I have an all-star profile strength, I receive job offers all the time, my profile views are steadily increasing, and I am in the top 1% of all my connections.” Heck, you might even be #1 out of 20,000.
If that is you, first I want to say, Congrats! You are awesome. But, I doubt you got your profile where it is today by being lazy and unambitious. So, I think it would be a fair assumption for me to say that you are highly competitive and driven. With that being said, why settle? Is #1 out of 20,000 good enough? Why not be #1 out of 50,000? I would be willing to bet that there is at least one thing on your profile that could improve.
Whether you are a “Beginner” or an “All-Star”, a LinkedIn profile makeover could be highly beneficial. If you don’t mind doing a bit of reading, there’s a ton of great articles out there to help you with this process (see below). If you have better things to do, and would rather hire a team of professionals, check out our list of the Top 10 LinkedIn Profile Writers.