Everyone who creates a LinkedIn profile is automatically assigned a URL. And it does not look attractive at all. It should be changed right away. We explain the four reasons why you should customize your LinkedIn URL, which will make your experience using LinkedIn (and others looking for you) much more enjoyable.
What LinkedIn URL needs changing
You can tell when a person has not changed their LinkedIn URL because it looks something like this:
When is the last time you ever did a search for someone online using a series of numbers? No one does it. So, it is time to change your LinkedIn URL and here’s why.
1. It just looks better and easier to read
LinkedIn URLs that are customized specifically for your name are easier to add on resumes, email signature, or other marketing materials. It may seem like a small detail but it shows you are paying attention to detail and not just creating an account, only to forget about it. Those who use LinkedIn to screen candidates can tell who pays attention to this small, yet very important detail.
This looks better…
2. Custom URLs make you easier to find
If a hiring manager or employer remembers your name and not your website or lost your resume, a custom URL can work in your favor. Your URL should be so simple that all a person has to do is Google your name, see the top results, maybe see your LinkedIn headline, then go to the right LinkedIn profile with your name in the URL.
Note: Due to commonly used names it is a good idea to have a great LinkedIn profile photo. This leads to the next reason.
3. Grab it while it’s hot. Custom URLs are first-come-first-served.
Grab your custom URL quickly before someone else does. Those named John or Jane Smith probably had their chances of getting their own customized public URL disappear quickly. Unfortunately, once a person claims a URL it cannot be used by anyone unless the following happens:
- The owner changes it to something else
- You wait 180 days for the URL to become available again
Tip: If you see someone has a URL you desire, message them and see if something can be worked out. This was the case when a staff member at Find My Profession discovered his URL was in use by someone with the same name. After a few friendly messages and connecting, they both worked out who would use what URL. They agreed to these URLs:
- https://www.linkedin.com/in/stevenlowell/ (Find My Profession staff)
- https://www.linkedin.com/in/stevelowell/ (Public speaker with the same name)
Will people still make a mistake and find the wrong person from time to time? Yes, but both profiles are easy to find by name search. There are others with similar names, too, but they are using hyphens and maybe a bit tougher to find by typing in a URL.
Note: You can only change your LinkedIn profile URL five times, every 180 days. Work out the changes before customizing the URL.
4. Boosts your social media credibility
Nothing says, “Create it and forget it” like seeing a URL that has not been changed. No one will bother to network with a person who barely uses a LinkedIn account. If you know how to change the URL on your LinkedIn profile it shows you think about the following:
- Professional social media footprint
- The importance of others finding you
- The importance of what others think when viewing your profile
- Making an effort to present your best self online
At the end of the day, this may seem like a small thing. But if you are in the business of hiring someone and you need to get in contact with them quickly, you will see why this is a big thing the moment you cannot find who you are looking for (or if you do find them and their URL ends in “8675309”).