Networking has become a huge part of job searching. Your LinkedIn profile and resume go hand in hand. Actually, your LinkedIn profile is almost as important as your resume when it comes to job search necessities. So, knowing how to leverage your LinkedIn is important. We did some research and found these useful tips on using LinkedIn for your job searching needs.
Customize your LinkedIn URL
LinkedIn makes it very easy to customize your URL. The default URL that LinkedIn provides ends with a string of numbers. The best practice for customizing your URL should look something like this: linkedin.com/yourname, or something similar.
Customizing your URL is beneficial because it makes it easier to find you in searches and helps to boost your credibility. It also has a cleaner look that allows you to easily include it on your resume, cover letter or in an email signature.
Change your LinkedIn profile picture
Unlike Facebook, Twitter or other social media sites, you don’t want to constantly change your profile picture on LinkedIn. You should choose a clear and professional photo of yourself. Take a look at other profiles of people in your industry and dress according to your profession.
Your LinkedIn profile picture is your way of making a positive first impression and the start of optimizing your profile for your network, companies and potential employers. You want to look professional, approachable and of course a friendly smile!
Use a catchy headline
LinkedIn’s default headline is your current job title and employer. Most people stick with that and don’t even think twice about it again. Using your job title as your headline is both redundant and repetitive. Job titles can vary depending on the company and employer. The job title of VP at one company can have the same duties of a Director at another, so there is very little meaning behind it. You are also just repeating yourself since someone can scroll down your profile a bit and find that information just by looking at your work experience.
Your LinkedIn headline should be unique and catchy while portraying your expertise in your field. For example, “Developing the future as a Software Engineer at Amazon”. Not only does this catch the eye of the person looking at your profile, but it also shows that you are creative and can think outside the box.
These 3 useful tips will help you to make a great first impression on companies, recruiters and hiring managers on LinkedIn. You will find that you will get responses and better feedback when reaching out about positions on LinkedIn. The best part, it will only take you about 5-10 minutes to make these small profile changes.