As a LinkedIn power user, I tend to be on the site all day, every day.
This is because the network is so readily available for information, advice, connections, introductions, and to keep up with those in transition.
With LinkedIn, you easily connect with professionals anywhere in the world.
LinkedIn can provide a significant amount of information when used with intent and understanding of what it can do.
Here are 10 ways you can use LinkedIn to benefit you in your career search or in promoting your career.
1. How to use InMail like an email
Keep up with peers, companies you may be interested in, or old friends.
In the case of a company where you would like to work, you can easily go to their company page on LinkedIn and review the relevant information.
You can also easily message anyone from the company who is connected to you on LinkedIn.
The good news is that you don’t pay for InMail messages to individuals you are connected to on a 1st-degree basis.
So, the message here is, "Connect with more people to build your network."
The more connections you have, the more direct networking you can do.
2. Start researching and investigating
You can research industries or individuals when ...
- Prepping for an interview
- Looking for target companies
- Seeking someone from a specific company you hope to connect with
LinkedIn is a key source for investigation research within business today.
3. Stay connected with former colleagues
LinkedIn is a fantastic way to stay connected to work friends once you depart a company. You can even stay friends with peers and colleagues from years ago.
It is also possible to connect with people in other countries.
For instance, if you need a recommendation or reference from that old boss from 25 years ago, find him on LinkedIn.
4. How to make introductions on LinkedIn
You have the opportunity to introduce or get introduced through LinkedIn.
All you do is message the person you want to introduce while adding the person of interest to the message.
Write a nice note about the person you are introducing.
Also, thank the one from whom you want job assistance for the individual.
Once they're talking, you leave the conversation and allow them to continue.
Think of it as a new way to make friends and influence others.
5. Easy connection to email
One of the remarkable things about LinkedIn is that it will connect to your personal or work email, so you do not miss any messages.
You do not have to keep LinkedIn open or watch the profile for emails.
They just appear on your email scroll, like all others.
You can click and respond to return messages.
6. Congratulations and notifications
Have you ever discovered that a friend or old colleague received a promotion or a new job a year ago, but you never wished them well?
Use your notifications link to keep up and send messages.
If connected on LinkedIn, you do not have to worry that you will not see a change in status.
If the person makes the change, you will get a notice unless they have the notification button turned off.
I have used it extensively to send messages of congratulations, good wishes, and even condolences to those in my network.
7. Finding general help and instructions
Under the "Work" icon at the top right of your screen, you will find a host of additional business service and product options for the professional user.
You can even get quotes from pros in a large listing of specialties.
If you are a professional or a job consultant and you want to get on the list, simply apply to LinkedIn for consideration.
There are many special webinars and LinkedIn connections available.
8. Finding learning options
Next to the "Work" icon, you will see a "LinkedIn Learning" icon.
This gives you easy access to additional training on a variety of topics.
No need to go searching for training on body language or interviews.
Just click on a relevant lesson and listen.
9. Pay attention to your metrics and views
When in transition and seeking a job, being viewed is vital.
With LinkedIn, you get a summary of those who have viewed your LinkedIn profile so that you can reach out to them for a connection.
It is a great marketing tool even for those with their own business.
10. Always watch the jobs listings
While there are many job boards to view and keep up with when in transition.
I find the job listings on LinkedIn to be very robust.
It's not that other job boards are not worthy.
However, LinkedIn allows the viewer to see the job, “easy apply” in many cases, and then connect to key people in the organization all in the same place.
No other site gives the ability to research, apply, and connect, all in one.